You're Invisible
Two Towns Over.
We Fix That.
Just Leads. Just Results.
It Just Works.
No shared leads. No contracts. No dashboards to learn. Just a "Lead Machine" that expands your territory and sends you every web form and call it generates. Month-to-month. Cancel anytime.
WE BUILD LEAD MACHINES FOR CONTRACTORS IN:
Good contractors lose jobs every day and don't even know it.
You work hard. You do great work. You've got a website. You've probably even tried an agency or two, and got burned. Paid good money. Got excuses.
Here's what nobody told you: your website tells Google you exist in one town. The town your office is in. That's it.
Two towns over? You don't exist. Three towns over? You definitely don't exist. Every single day, homeowners in towns you already drive through are searching for exactly what you do, and calling your competitor. Not because he's better. Because he shows up and you don't.
Meet Justine.
She works while you work and when you're off.
We named our lead system assistant Justine - after an AI assistant in our favorite movie. She lives inside your territory's lead machine and she never takes a day off.
Tuesday night at 9pm? Justine's working. Sunday morning before you're up? Justine's working. She doesn't care. She just sends leads.
You don't manage her. You don't talk to her. She just makes your phone ring and your inbox ding!
How Lead Machines Work
We do four steps. Then you just answer the phone and your email like you currently do.
We Map Your Territory
We look at your actual service area - every town your trucks already drive to - and map out exactly where you're invisible. Most contractors are shocked by how much territory they're losing.
We Build Your Lead Machine
We build you a standalone website - a new one or an additional one, on our infrastructure - loaded with SEO and city pages for every town in your territory. Built to convert visitors into calls.
We Turn On The Fuel
We set up Google Search and/or Facebook ads in our system for your Lead Machine. Ad spend is set up and controlled by you - we help you decide how to allocate it for maximum leads. You just manage a budget.
ALL Leads Go Straight to You
Calls ring to your phone. Forms hit your email and text instantly. Everything logs to a live lead sheet. Your office process doesn't change. We just feed it. You close the work.
You are the only contractor that gets the leads.
We don't sell leads to five contractors and let you fight over them. We set up each lead machine to one contractor. Every call, every form fill - goes to you and only you.
You pay flat rate, month to month. No contracts. Cancel anytime.
Simple. We turn it off. Leads stop going to you, and your competitor gets the territory calls that could have been yours. Most contractors stay because why turn off a profitable pipeline?
YOUR TERRITORY INCLUDES
- Standalone lead machine website (you own it for as long as you stay)
- City landing pages for every town you serve
- Search engine optimization (SEO) for maximum visibility
- Fully set up Google Search + Facebook ads
- Ad spend controlled directly by you
- Call tracking + recordings + live lead sheet reporting
- Calls forwarded instantly to your phone number
- Forms delivered to your email + text instantly
- Zero contracts. Cancel anytime.
This isn't for everyone. We mean that.
❌ NOT A FIT IF YOU...
- • Want the cheapest leads possible
- • Need guaranteed lead counts before investing
- • Won't answer calls fast or follow up quickly
- • Don't have capacity to handle more jobs
✅ PERFECT FIT IF YOU...
- • Close high-ticket jobs ($1K–$100K+)
- • Answer calls fast and follow up often
- • Have crews and capacity for more work
- • Want a steady, predictable lead pipeline
Pat and Angie Cherubini
The Cherubini Company · Est. 1997
Built by two people who got tired of watching good contractors get ripped off.
Hi, we're Pat and Angie Cherubini. We've run The Cherubini Company since 1997. Not a big agency. Not a private equity or venture-backed startup. Just us, doing this full time for 28+ years.
Angie builds the sites and handles sales. Pat runs the ads and SEO. Together we build Lead Machines because we kept seeing the same thing: great contractors, invisible online, losing jobs they deserved to win.
Lead Value Calculator
See how much revenue exclusive monthly leads bring to your contractor business.
Average dollar amount per job or service ticket
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paying jobs acquired / month
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Straight Answers.
Is Your Territory Still Available?
We only work with one contractor per lead machine. Some territories fill fast. Some are wide open. The only way to know is to check.